A Brave New World: Understanding the Power of Social Media

I never cease to be amazed at how overwhelmed people get when trying to understand social media. Albeit it is a new "beast" in the world of marketing that can be rather intimidating if you don't understand a few basic principles. I suppose that is where I come in, helping folks to understand that this "horse of a different color" is not to be feared but cherished. Social media sites have somehow found a way to integrate our personal lives, interests, professional lives, and relationships into a single frame of interaction. Like "state" and "religion" so were our work and home lives until social media harmonized the two. Granted you still have the professional site (LinkedIn), the friends and family site (Facebook) and the cocktail party (Twitter), but they no longer have to be strictly such and the lines of distinction are pleasantly blurred. Over the next few days I plan on exploring each of these platforms to help ease those troubled minds. Stay tuned...

Twitterpated: How to Use Twitter to Excite Your Audience and Build Brand Advocates